II. Students' Publications

Permanent URI for this community

https://atlasuniversitylibraryir.in/handle/123456789/32

Browse

Browsing II. Students' Publications by Issue Date

Filter results by year or month
Now showing 1 - 5 of 5
  • No Thumbnail Available
    Item
    The Impact of Augmented Reality on E-Commerce Platforms
    (International Journal of All Research Education and Scientific Methods (IJARESM), 2022-11) Chadha, Janisha
    With the development of augmented reality (AR) technology, marketers now have interesting new chances to interact with consumers and alter the way they perceive their brands. Businesses are justifiably eager to invest and employ AR in their own business model due to the dearth of studies reflecting its pragmatic advantages in daily scenarios. This paper provides two conceptual applications of the technology in retail contexts. The first is the very application of augmented reality to fortify product evaluation prior to purchase, and the other pertains to researching its effects on sales in online shopping. Using data from global retailer stores such as IKEA and Lenskart, it is discovered that using AR on the retailer's mobile app is linked to increased sales for less well-known brands, more niche appealing goods, and more costly products. Additionally, clients who are new to the online channel or a certain product category would be able to better understand its functionality via AR, which suggests that the growth in sales is the result of online channel adoption and category development. These results demonstrate the technology's potential to improve sales by reducing doubt and establishing purchasing confidence, showing that AR is most successful when product-related ambiguity is high. The paper further explores the limitations of the usage of AR namely complexities in usage, especially for older consumers who don't have profound technological knowledge. Besides discussing the significant increase in customer engagement due to the presence of augmented reality which would aid in generating more digital traffic and search engine optimization. The benefits of reduced return rates, insinuating lower overhead costs as a result of AR have also been extensively discussed.
  • No Thumbnail Available
    Item
    Online vs Offline, New Age of Reading!
    (International Journal of All Research Education and Scientific Methods (IJARESM), 2022-11) Chaudhari, Sumit
    The rise of online reading has piqued the interest of researchers, educators, and parents all over the world in how it compares to traditional reading. The central idea of this research paper is to discover How Reading Books Promotes Language Development Around the World. This article investigates research on the links between language and later reading, environmental factors related to language learning, and interventions developed in various countries to encourage parents of young children to read. This research is both qualitative and quantitative. The primary data was gathered by sending them a detailed and structured questionnaire via Google Forms.Three significant moderators were discovered during the analyses: (1) time frame: the advantage of paper-based reading increased in time-constrained reading compared to self-paced reading; (2) text genre: the advantages of paper-based reading were consistent across studies using informational texts or a mix of informational and narrative texts, but not those using only narrative texts; (3) publication year: the benefit of paper's reading increased over time. This research will help us to know how people are adapting the new technology and to know what are the advantages and disadvantages while reading books and news, information, current affairs, and facts.
  • No Thumbnail Available
    Item
    The Impact of Russia Ukraine War on the Global Economy
    (International Journal of Scientific Development and Research, 2022-11) Sanganeria, Geet
    Russia was originally part of the Soviet Union. The Soviet Union was one of the largest countries (area-wise) almost covering 1/6 of the earth's land area. Currently, Russia is still the largest country out there but it isn't as big as the Soviet Union. The Soviet Union was getting too hard to geographically manage hence it was divided into countries after World War 2. We have seen 2 gigantic world wars which had effects globally. There was a lot of loss in not only the economy but also in population. It is assumed that nearly 3 percent of the world population at that time perished which was nearly 70 to 85 million people. In this paper, we would be concentrating more on the economic impacts of the Russia-Ukraine war.
  • No Thumbnail Available
    Item
    Sports Marketing and Management
    (Journal of Emerging Technologies and Innovative Research (JETIR), 2022-11) Kapadia, Hriday
    Sports marketing is the use of marketing to provide, develop, communicate, and exchange sporting experiences that are valuable to customers, clients, partners, and society as a whole. Sports management involves the process of managing crucial resources, working with significant stakeholders, and ensuring that an organization's commercial and sports-related goals are efficiently realized in the world of dynamism. Sports marketing and management can influence the life of today’s youth. Sport organization managers use their skills and knowledge and apply them in sports events to make their presence in the industry globally. The public's interest in the sport is continuing to increase as a result of intense marketing strategies and grand management of these events. Popular athletes also endorse the products of various brands and help them increase their market share. A sports manager should be passionate about the sport they oversee and have an in-depth understanding of helping to tackle the tough situations that the organizations can face. A sports management degree is intended to produce individuals who wish to combine their love of the game with their professional lives and is a very unique field of study that can be pursued. One can concentrate your studies in finance and related fields if you're interested in the business side of sports. Reengineering is a general management technique that sports organizations can employ to their benefit. We can use these to create a new system for managing the sport's athletes, coaches, players, and facilities using all the reengineering concepts. Ambush Marketing is also a technique that many companies use to get themselves linked to major sports events without having the actual sponsorship of that event.
  • No Thumbnail Available
    Item
    The Contribution of Social Media in Fueling Rebellion Among Teenagers
    (IJARIIT, 2022-11-24) Savani, Sania; Bhansali, Neha; Pagare, Shreya
    Marketing strategists have utilized social media platforms to increase sales, establish brand identity, and raise awareness. However, there are difficulties in converting public participation into financial growth. As a result, the current study looked into the challenges and success of social media marketing in attracting customers. The food retail market in India was the focus of the study because it has a diverse retail pattern and a simultaneous rise in social media use and internet use. The quantitative component of the research helped identify the relevant factors that customers perceive as having a significant impact on social media marketing's efficacy. Interviews with social media strategists were part of the qualitative research component, which helped decipher the implemented strategies as well as the opportunities and challenges associated with social media marketing. Two major Jakarta-based retailers served as the subjects of the study. According to the quantitative results of the survey, consumers did not consider the social aspect of social media marketing to be helpful in achieving their goals. Customers' perceptions of the relevance of social media marketing were found to be significantly influenced by factors such as belief (relevance of social media in obtaining up-to-date information and the capacity to share experiences), community participation (active participation in a retailer's social media page and stimulating the retail brand), monetary (obtaining better prices and free coupons for making purchases), and psychological (seeking a sense of affiliation and belonging in the community and establishing and maintaining relationships with other members).