Analyzing the Impact of CSR Budget and Expenditure of Colgate Palmolive and its Peer Companies in FMCG Sector
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Date
2024
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ATLAS SkillTech University
Abstract
I have pursued my specialization in Business Analytics during my time at S.Y.M.B.A. My natural inclination has always been towards data analysis, particularly in the context of business.
The objective of the project was to Analyze and Study CSR Programs and policies of peer companies, FMCG, and Public Listed companies.
The Study Period was 2017-18 to 2022- 23.
I developed an Excel-based database on CSR Programs, Thematic Areas, Program Investments, Key Geographies, Aspirational Districts, and Types of implementation partners. This database helped in developing relevant graphs and statistics in understanding external trends in the CSR Landscape. The final output of the presentation was trend analysis, large common themes, and an approach to implementation.
Description
Project Report on Analyzing the Impact of CSR Budget and Expenditure of Colgate Palmolive and its Peer Companies in FMCG Sector (2022-24) Under the Guidance of Prof. Zuleika Homavazir
Keywords
Business Analytics, Analytics