2022

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Now showing 1 - 20 of 49
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    Overcoming Pedagogical Challenges in Product Design Education during the Pandemic
    (INTERNATIONAL DESIGN CONFERENCE – DESIGN, 2022) Shrivastav, Shamit
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    Service Design Approach to Elevate the Patient Experience during Home X-Rays
    (INTERNATIONAL DESIGN CONFERENCE – DESIGN, 2022) Shrivastav, Shamit
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    Post-processing of selective laser melting manufactured SS-304L by laser shock peening
    (Journal of Materials Research and Technology, 2022) Shukla, Ashish
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    Need for Credit Resilience Score in India
    (Economic & Political Weekly, 2022) Asbe, Chetana
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    Customer - Churn Prediction Using Machine Learning
    (IEEE 2nd International Conference on Technological Advancements in Computational Sciences, 2022) Agarwal, Varsha
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    A Study on Corporate Social Responsibility as a Marketing Strategy
    (IJARIIT, 2022) Agarwal, Varsha
    This research paper provides a detailed review of corporate social responsibility being used as a marketing strategy. We take a look at all those impacted by CSRs, especially customers and employees. Customers tend to be more loyal towards companies which are socially responsible and an organisation performs better and improves their brand image along with goodwill. There has also been a significant increase in the spending of companies for CSR in the last few years. This comes as it positively impacts a company by being a marketing tool. Successful CSR activities affect consumer retention as it strengthens customer relationships and trust.
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    A Study on negative impact of advertisement on children
    (IJARIIT, 2022) Agarwal, Varsha
    The purpose of this research is to make a review of the impact of television advertisements on children to understand the potential effect of TV advertising and specific pessimistic view of that exposure to young audiences. The study was conducted by using secondary data. Advertisement is a form of communication. It is about different products, services or ideas to its audiences. This paper deals with the analysis of negative impacts of advertisements on children which are telecasted on the television. In the present scenario TVs play an important role in our daily lives. The impact of advertisements on children is becoming catastrophic day by day. Findings indicated that television is not only providing entertainment, but also force young children to demand for must have items. Earlier, young children were off limits to advertisers and now they directly appeal to them. Advertisements create awareness among children in different aspects like entertainment, culture, news, sports and latest innovations & trends. In spite of this, all of these advertisements create a negative impact on children's minds. The adverse effects on children are interpreting and understanding the message being presented to them wrongfully. Aspects of the impact of TV advertising on children has spoiled their habitual actions, leading to pester, emerge conflicts and animosity in the family, increase the family budget, make demand for less nutritious products linked with obesity and poor health, imitate celebrities etc while it provides limited advantages.This paper deals with its negative effects and how to overcome those effects and provisional measures.
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    A Study on the Value of promotion in the telecom industry of India
    (IJARIIT, 2022) Agarwal, Varsha
    (Gaj, 2022) Promotion is a type of marketing communication that is used in many sectors and in a variety of situations to help businesses achieve their goals, including bringing in new customers and retaining existing ones while also fostering customer loyalty. This research study offers a thorough examination of how promotion plays a role in influencing customers in India's evolving telecom market. This study delves further into the various promotional strategies employed by businesses like Airtel, BSNL, Vodafone Idea (VI), and Jio to attract customers and urge them to utilize their telecom services. The research looked at Jio's marketing approach of offering free internet and telecom service for three months after its start, and how this enabled Jio draw in a lot of customers and grow into a significant business following its arrival. The research study also concentrated on the relationship between successful promotion and the development of consumer loyalty and a positive brand image for the business. Therefore, the study looks after the importance of promotion in the telecom industry can lead to a significant change in the buying behavior of the consumers in India and also how it has helped the companies to gain a better position in the market by improving their market share.
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    Maggi out of a ‘big soup’
    (IJARIIT, 2022) Agarwal, Varsha
    Maggi as a word, is one that each Indian recognises and maggi as a brand, is one that each Indian loves. Over the years, Maggi Noodles has become an emotion rather than a brand. Bringing back nostalgic memories of childhood and solving instant food problems for all social classes; Maggi Noodles has always been the go to solution. After being the household-favourites for over 32 years, in 2015 was a ban imposed on Nestle’s Maggi Noodles. Combating a long fight was not easy for Maggi, especially as it was in constant public light and there were people protesting. Till date, questions still arise about the health hazards of Maggi and this research has been conducted to understand just how much these questions have impacted consumer buying choices. We have done so by creating a survey asking various questions about the subject's relationship with Maggi, gathering these responses and analysing them. Some of the questions asked were ‘How often do you consume Maggi noodles? ,‘Did you crave Maggi during the Maggi ban?’, ‘Is Maggi a synonym for noodles to you?’ etc. Through this extensive research, we found the answers to our questions and came to realise that even though Maggi has had its fair share of setbacks, it is still the leading instant noodle brand in India and loved by people of all ages alike (Ray, 2016).
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    The effect of social media marketing on consumer behavior
    (IJARIIT, 2022) Agarwal, Varsha
    Nearly every industry in India has adopted social media marketing. According to a Goldman Sachs report, the Indian digital marketing business is expected to be worth $160 billion by 2025. Digital marketing is expanding quickly in India as consumers have been inspired to purchase from a new brand after seeing social media images or posts,thus it has been found that 71% consumers are more likely to make a purchase based on social media referrals.Thus it is important for us to understand how social media has influenced consumers purchase behavior. Therefore the research aimed to investigate the factors that influence customer buying decisions through online forms of marketing (social media) by comparing it with offline forms of marketing(billboards),by making use of the advertisements provided by the multinational company Starbucks. The research also aimed to investigate why individuals are more convinced to buy a drink through social media then through offline marketing. The research was conducted on 40 customers of Starbucks in India, Mumbai, most of them being students who follow Starbucks on various social media platforms. Data was collected through an online questionnaire sent through google forms.The results of the research indicated that since social media marketing makes use of various creative elements(music, graphic and colors), customer testimonials and helps satisfy a need,which gives them a social proof, individuals are more convinced to purchase a drink from starbucks than through offline forms of marketing. Thus concluding that the social media marketing is more effective then offline marketing since it gives a social proof, and therefore has a greater effect on consumers purchase behavior.
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    Great Marketing Strategies of Apple, Budweiser, and Southwest Airlines
    (IJARESM, 2022) Agarwal, Varsha
    This article sheds light on the marketing strategies of successful companies like Apple, Budweiser, and Southwest Airlines. It goes in-depth about how they influence consumer behavior. Consumer behavior consists of how consumer emotions, attitudes, and preferences affect buying behavior. In today’s world, most of the buying behavior is influenced by social media influencers whom people admire. This article examines how they have established themselves in their respective markets by using effective strategies like social media marketing, internal marketing, and experiential marketing. Additionally, the study discusses the markets that the three leading companies serve. They also have analyzed how forces in the marketing environment have resulted in changes in the last 5 to 10 years to the organization’s marketing mix.
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    Marketing strategies Tim Hortons can adopt entering a new market
    (International Journal of Novel Research and Development, 2022) Agarwal, Varsha
    This paper provides a comprehensive analysis on Tim Horton as a company entering a new market i.e India. It analyses the company’s current stage in the market and its environment against its competitors. It also identifies various problems, threats, opportunities, and strengths Tim Horton can work on and enhance upon. This study focuses on what strategies can Tim Horton uses and/ or implement to enter the Indian market. The purpose of this study is to identify various marketing strategies which can be used based on the company’s values and brand identity. The study involves several analytical tools such as SWOT analysis, Marketing Ps, Promotional strategies (AIDA), and more. At the end of the paper, it suggests several marketing strategies Tim Hortons can adapt and focus further on such as the use of celebrity endorsements, digital marketing, connecting with the local community, and more. It is found in the results that it is important to understand the Indian market and provide testers, sample products, and sufficient marketing research to develop the ideal menu and cater to the right service and experience in order to sustain the Indian market. It is found that Tim yet needs to enter more than half of the targetted audience.
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    An Emperical Study on Problems of Investors in Investment Avenues
    (Korea Review of International Studies, 2022) Agarwal, Varsha
    Investments carry a level of risk since they require the investor to part with money that they have worked hard to earn. An astute investor who has received the appropriate instruction can significantly cut risk while increasing potential returns. There is a wide variety of options available to investors for putting their money to work. The investors anticipate higher returns while taking on a comparably lower level of risk. The goals of the research are to know the demographic elements that influence investment opinion and to examine the investment opportunities available to investors. The study is of an analytical and descriptive character, and it focuses on the investors' perceptions of investment avenues as well as the implications such perceptions have on levels of satisfaction and post-investment behaviour. It is contingent on both primary and secondary sources of information. The outcomes of the study indicated that the opinions of investors on various investment opportunities in Tamil Nadu might be used to better understand investor perceptions.
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    Consumers Attitude and Cause Related Marketing : a Study with Special Reference to FMGC
    (International Journal of Food and Nutritional Sciences, 2022) Agarwal, Varsha
    Businesses in the modern day have to contend with a lot of rivals, so they always have to think of new methods to set themselves apart from the competition and show that they are the best in their field. Consumers now have different expectations of the businesses they patronize. They want businesses to care about their communities as much as their customers. To show that they are a "socially responsible company," they are starting to employ cause-related marketing strategies. The term "Cause-Related Marketing" (CRM) refers to the various ways in which companies help out nonprofits and good causes by forming relationships that involve monetary donations and additional assistance gained through consumers, suppliers, or staff. In addition to boosting brand awareness, this method of advertising may also help improve people's lives. It's a strategy for achieving business goals while also helping solve pressing social concerns by directing capital and other resources toward such causes. To understand the view on purchase of product related to a social cause and to identify the determinants of CrM respondents' priorities. The study has been conducted in Chennai city during the month of March 2022. Total sample respondents from the study area is 150 who have been selected using the convenient sampling method. To rank the type of cause related to CrM, Garrett ranking method and to measure perceptions on cause related marketing, the Likert’s Scale have been used.
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    Interpretation of 'Necessity' in International Investment Law
    (PIMT Journal of Research, 2022-04) Narain, Shefalika
    “Necessity” as a concept has been employed by many juristic set-ups as a permissible exception to obligations, as and when undertaking those obligations adversely impacts a party’s “primary values.” These could include environmental obligations, human rights, protection of foreign investment or trade. International Investment tribunals have used diverse approaches to interpret the manner in which a measure is ‘necessary.’ This analysis entails adjudicating the objective of a measure with reference to the obligations under investment treaties, including provisions such as fair and equitable treatment and non-precluded clauses. It has been observed that despite the perceptive importance of such a defense, the approach of investment tribunals towards the interpretation of necessity has been inconsistent. Scholars have often argued for investment tribunals to incorporate the consistent World Trade Organization (WTO) jurisprudence towards necessity, as such an interpretation would help in developing a clear body of precedent in international investment law that will provide for more certainty for host nations as well as investors. This paper seeks to explore the existing tribunal decisions on necessity with reference to non-precluded clauses, fair and equitable treatment as well as a possible claim in cases of expropriation.
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    Essence of Sense: Curriculum and Syllabus of Life Skills Programme in Liberal Arts
    (University News, 2022-06) Ranjit, Jai; Vijaychandran, Divya; Suri, Solange; Dutta, Anando
    The human experience is a multi-faceted one, full of observations, possibilities and learning. Learning is how we integrate with the world around us as we attempt to understand our purpose in the universe and how it works. It is imperative that making sense through sense-making be understood as a critical part of the experiential learning process in this regard (Fig 1). In the words of Sri Aurobindo and the Mother on Integral Education, “Education to be complete must have five principal aspects corresponding to the five principal activities of the human being; the physical, the vital, the mental, the psychic and the spiritual.” The journey one undertakes in the pursuit of these areas of thought requires more than just the observation of the world and all that is in it, or merely reading several books containing the thoughts and stories of humankind across time. It requires the activities of conversation, debate and reflection in order to fully elevate the understanding that the mind and soul must gain as they try to achieve an ideal state. With this thought in mind, we attempted an experiment at School of Design and Innovation (ISDI), Atlas SkillTech University in 2018. Through discussions with faculty members, an elective course in Liberal Arts education took shape. With a focus on giving students the opportunity to explore beyond the silos of the typical liberal arts curriculum in existence, this course presented the opportunity for students to enter the realm of self-reflection through discussive and discursive, observational
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    Operations in Synthesized Eight Link Gear Variable Topology Mechanism using Python Programming
    (International Journal of Scientific Research in Mechanical and Materials Engineering, 2022-09-06) Daivagna, Umesh M
    This paper illustrates the implementation of python programming in the field of kinematics and helps the planners to visualize the working nature of the synthesized mechanism. In the present context, the authors have considered eight link gear variable topology mechanism in this paper which is synthesized using a complex number approach. This synthesized mechanism is studied using MATLAB programming and the various positions obtained are taken into the consideration for python programming. These advanced tools create an insight among the design engineers on the working nature of the mechanism. The operating condition of the synthesized eight link gear variable topology mechanism in two different phases is analyzed using python programming. This shows the mechanism operating condition in two different phases and validates the output obtained with the help of visualization results in mechanism orientation.
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    Need for Credit Resilience Score In India
    (Economic & Political Weekly, 2022-09-24) Asbe, Chetana
    As many economies across the globe are heading towards a recession, its repercussions on the Indian economy are being contemplated. Coupled with the global slowdown, India has its own devil to contest the rising inflation. With high inflation and rising interest rates, India’s gross domestic product (GDP) projection for 2022 was lowered to 8.8% from the earlier 9.1% (Economic Times 2022). However, it is expected that albeit the rising infl ation, growth will not be impeded severely as India is outperforming the pre-pandemic level in most macro activities (Business Standard 2022). In the short as well as the long run, sectoral credit growth has substantial influence on the economic growth of an emerging economy like India. Hence, to hold on to the growth momentum, a strong credit growth will be a crucial requisite. The article studies the recent impinge of the pandemic on the unemployment rate, annual GDP growth rate,default rate, credit deployed, and consumer sentiments. Over the pandemic phase, most of these macroeconomic variables did not emerge as very encouraging. Since it is essential to have an uninterrupted credit fl ow during good and bad times, the article therefore identifies the need for inventing and implementing a credit resilience score (CRS). This would equip the Indian fi nancial institutions to better manage credit risk and their loan portfolios through economic fl uctuations. For this, the CRS must be aimed at assisting the lenders in assessing a borrower’s sensitivity to downturns and determining the capability to survive financially through it. The study suggests a conceptual framework for the development of the score. When paired with the existing rating methodology, a resilience score will make the lenders, borrowers and the entire fi nancial sector more robust to deal with upcoming economic shocks.
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    The Impact of Buyer Personalities on their Buying Behaviour
    (International Journal of Novel Research and Development, 2022-11) Agarwal, Varsha
    The study of consumer behaviour has become crucial in the current marketing environment. Markets are ruled by consumers. Every company organisation needs customers to function. Consumers and their pleasure are the focus of all company efforts. Customers fulfil the three separate roles of user, payer, and buyer in customer behaviour studies, which are based on consumer purchasing behaviour. Strategic market planning now includes consumer purchasing behaviour as a crucial component. It is important to start by taking into account the elements that have an influence on consumer buying behaviour in order to build a framework for the research of consumer behaviour. The paper focuses on the different personality types of the buyer persona to help understand how a firm can promote a product or service in a way that encourages the intended customer personality to purchase the item, so that it can modify its marketing techniques. A company's income may grow if the buyer's personality is correctly identified.The goal of this study is to understand the variables that influence how customers make decisions about which products or services to buy, as well as how personality of a buyer plays an important role in influencing particular consumers' choices.The research used a convenience sampling approach. Through the use of structured questionnaires, data is gathered. Excel and other statistical tools are used for data analysis.where in a sample size of 65 respondents has been taken.