2022

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Now showing 1 - 20 of 27
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    A Study on Corporate Social Responsibility as a Marketing Strategy
    (IJARIIT, 2022) Agarwal, Varsha
    This research paper provides a detailed review of corporate social responsibility being used as a marketing strategy. We take a look at all those impacted by CSRs, especially customers and employees. Customers tend to be more loyal towards companies which are socially responsible and an organisation performs better and improves their brand image along with goodwill. There has also been a significant increase in the spending of companies for CSR in the last few years. This comes as it positively impacts a company by being a marketing tool. Successful CSR activities affect consumer retention as it strengthens customer relationships and trust.
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    A Study on negative impact of advertisement on children
    (IJARIIT, 2022) Agarwal, Varsha
    The purpose of this research is to make a review of the impact of television advertisements on children to understand the potential effect of TV advertising and specific pessimistic view of that exposure to young audiences. The study was conducted by using secondary data. Advertisement is a form of communication. It is about different products, services or ideas to its audiences. This paper deals with the analysis of negative impacts of advertisements on children which are telecasted on the television. In the present scenario TVs play an important role in our daily lives. The impact of advertisements on children is becoming catastrophic day by day. Findings indicated that television is not only providing entertainment, but also force young children to demand for must have items. Earlier, young children were off limits to advertisers and now they directly appeal to them. Advertisements create awareness among children in different aspects like entertainment, culture, news, sports and latest innovations & trends. In spite of this, all of these advertisements create a negative impact on children's minds. The adverse effects on children are interpreting and understanding the message being presented to them wrongfully. Aspects of the impact of TV advertising on children has spoiled their habitual actions, leading to pester, emerge conflicts and animosity in the family, increase the family budget, make demand for less nutritious products linked with obesity and poor health, imitate celebrities etc while it provides limited advantages.This paper deals with its negative effects and how to overcome those effects and provisional measures.
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    A Study on the Value of promotion in the telecom industry of India
    (IJARIIT, 2022) Agarwal, Varsha
    (Gaj, 2022) Promotion is a type of marketing communication that is used in many sectors and in a variety of situations to help businesses achieve their goals, including bringing in new customers and retaining existing ones while also fostering customer loyalty. This research study offers a thorough examination of how promotion plays a role in influencing customers in India's evolving telecom market. This study delves further into the various promotional strategies employed by businesses like Airtel, BSNL, Vodafone Idea (VI), and Jio to attract customers and urge them to utilize their telecom services. The research looked at Jio's marketing approach of offering free internet and telecom service for three months after its start, and how this enabled Jio draw in a lot of customers and grow into a significant business following its arrival. The research study also concentrated on the relationship between successful promotion and the development of consumer loyalty and a positive brand image for the business. Therefore, the study looks after the importance of promotion in the telecom industry can lead to a significant change in the buying behavior of the consumers in India and also how it has helped the companies to gain a better position in the market by improving their market share.
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    Advantages and Disadvantages of Social Media Marketing
    (IJARESM, 2022-11-01) Agarwal, Varsha
    The aim of the research is to determine the advantages and disadvantages of social media marketing.The benefits and drawbacks of social media marketing are discovered and compared.Knowing the advantages and disadvantages of social media marketing is vital for businesses as they get to know all the risks and benefits involved in it. Consumers and buyers are already utilizing social media platforms for online buying, but they must be made aware of the possible risks and drawbacks.Marketers need to get on the trend of social media marketing as most of their customers spend a lot of time on social media. It's a free marketing space for them to indulge into and it's a great way to connect with potential customers in a personalized way.Given the status of the economy, entrepreneurs must learn how to use social media to increase advertising and improve marketing.Various articles, journals and websites were visited to gather information about the topic.In the end the paper concludes with determining whether the advantages outweigh the disadvantages.
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    Analysis of Social Media Marketing Impact on Consumer Behavior
    (JETIR, 2022-11-01) Agarwal, Varsha
    Globally, people have started to use social media such as Facebook, Twitter, Instagram, and LinkedIn to share their experiences. As customers, people share product reviews, information about a service, advice on food or health, warnings about products, tips on using certain products, and much more. The goal of this paper is to research empirically the role of social media in consumers' decision-making processes. A quantitative survey investigates up to what degree experiences are altered by the use of social media. This article looks at recently published research on social media consumers. This research paper is based on Secondary Data using Descriptive Research. Research studies have shown that many people rely on the information and reviews on social media as a guide for planning their future purchases. The effects of social media on consumer behaviour cannot be ignored by brands and businesses. This research paper analyses the ways social media influences consumer behaviour. This paper provides worldwide social media usage statistics, It also identifies Consumer Decision Making Process, and divides into five stages, namely- Problem recognition, Information search, Alternatives evaluation, Purchase Decision, Post Purchase Decision Evaluation. It emphasizes on social media and the customer, the benefits of social media marketing and the trends in consumer behaviour. At the end of the paper you will have a clear idea on how the how consumer behaviour is influenced by social media. Social media allows customers and prospects to communicate directly to your brand representative or about your brand with their friends. This paper provides a comprehensive analysis on the impact social media has on consumer behaviour, studies online activities and helps you maximise your online marketing strategy.
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    Apple: The world’s most valuable company
    (IJRAR, 2022-11-01) Agarwal, Varsha
    With its headquarters in Cupertino, Apple Inc. is a global technology firm based in the United States (Khan, Alam & Alam, 2015). Electronics, online services, and consumer electronics are all created, developed, and distributed by this company. In April 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne founded the business. Regarding revenue, Apple is the most major information and technology company, and it is in second place for producing mobile phones. The major goal of this Apple case study is to establish a link between a company's profitability and levels of customer happiness. This report will include a case study on Apple Inc., and the goal of the research will be attained based on the facts and research on Apple. The company's website and other reference materials will be among the sources examined during the inquiry.
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    Customer - Churn Prediction Using Machine Learning
    (IEEE 2nd International Conference on Technological Advancements in Computational Sciences, 2022) Agarwal, Varsha
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    Customer Perception towards Online Shopping
    (JETIR, 2022-11-01) Agarwal, Varsha
    The conventional methods of people shopping and purchasing products and services have been altered by the internet. Going digital is the current trend in this day and period of fast change. To stay competitive, every physical store is now attempting to have an online presence. Customers utilize the internet for more than just online shopping; they also use it to compare costs, product features, and post-purchase support options. Online shopping, commonly referred to as e-shopping, is a type of electronic commerce that enables customers to make direct purchases from sellers using a computer browser and the Internet. This research study's major goal is to evaluate and investigate customer perceptions about internet buying. The quantitative technique was employed in the current research article to examine customer preferences for internet purchasing.
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    Customer Satisfaction towards Britannia Products in India
    (IJARESM, 2022-11-01) Agarwal, Varsha
    This Project studies about “A Study on Customer satisfaction toward Britannia products in India, with special reference to city of Mumbai”. Britannia Industries Limited is an India food products corporation based in Kolkata, West Bengal in India. It is famous for its Britannia a Tiger brands of biscuits, which are popular thought the country. Britannia has an estimated 38% market share. The objective is to study about consumer behaviour regarding Britannia, to identify factors which affect the purchasing decisions of the buyers, to find the satisfaction level towards Britannia products in India etc. Hypothesis is framed in this study and it is analyzed with help of statistical tools. According to the study, it is suggested that Britannia is a favourable brand for all Indians, when buying biscuits, cereals, and breads. However, as new competitors arise in the market, it has a chance of deteriorating its market share, due to fairly poor quality of the products.
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    Customers Behaviour in Online Shopping
    (IJARESM, 2022-11-01) Agarwal, Varsha
    (Lutkevich , 2022), Online shopping is a type of e-commerce that enables customers to purchasethings directly from an individual via their smartphones. The key goal of this research paper“Customers behaviour in online purchasing” is to learn more about customer’s attitudes andbehaviours in relation to online shopping. The study is basically to determine howonline-shopping affects customers since there are currently very few studies that adequatelyexplain how consumers behave online. These studies typically focus on a wide range of variablesand use a variety of methodologies and theoretical underpinnings. Additionally, this study alsoaims to understand the demographics, frequency of online buying and the preferred product listsof online customers. The major goal of this study is to determine whether customers are satisfiedwith the services offered via online shopping, the payment methods and other factors involved inpersuading customer’s preferences. Thus, this study focuses on users' opinions on every facet ofonline shopping that might be used as suggestions in the future. To gather data, both primary and secondary data have been employed. For primary data a questionnaire survey was used to gather different perspectives. It was evident that the respondents are at ease with online shopping but are not completely impulsive: there are elements that influence them, but there are certain issues that they are dealing with. Additionally,for secondary data different articles related to consumer behaviour towards online shopping werecollected and then briefly analysed to view the buying patterns and reasons that influence them to shop online.
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    Great Marketing Strategies of Apple, Budweiser, and Southwest Airlines
    (IJARESM, 2022) Agarwal, Varsha
    This article sheds light on the marketing strategies of successful companies like Apple, Budweiser, and Southwest Airlines. It goes in-depth about how they influence consumer behavior. Consumer behavior consists of how consumer emotions, attitudes, and preferences affect buying behavior. In today’s world, most of the buying behavior is influenced by social media influencers whom people admire. This article examines how they have established themselves in their respective markets by using effective strategies like social media marketing, internal marketing, and experiential marketing. Additionally, the study discusses the markets that the three leading companies serve. They also have analyzed how forces in the marketing environment have resulted in changes in the last 5 to 10 years to the organization’s marketing mix.
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    Impact of Inflation on the Economy
    (IJCRT, 2022-11-01) Agarwal, Varsha
    In economic times, 2022 In economics when the general prices of goods and services increase it is called inflation. The task of ultimately resolving these issues lies in the hand of such major central banks only. Deflation is exactly opposite of inflation which occurs when the supply of good and services is more than the supply of money in the country, this lead to decrease in the prices. countries like Rwanda, Chab, Maldives, Gabun, Japan, Bahrain are among the countries with very little inflation. According to the study, the effect of inflation on economic growth changes over time and among countries. the time duration taken for the research was for the last five years as inflation is highly volatile and it changes rapidly so if more periods would be considered the accuracy of the research would have decreased. The target location for research was mainly India as different countries have different rates of inflation and causes might also differ but all the external factors were taken into consideration for research. According to today`s report from the U.S. bureau of labour statistics, the consumer price index for all urban consumers (CPI-U) increased by 0.4 percent in September after increasing by 0.1 percent in august. the food index increased 0.8 percent throughout the course of the month as food consumption at home increased by 0.7%
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    Instagram Reels Importance in New Product Promotion
    (IJRAR, 2022-11-01) Agarwal, Varsha
    When Instagram was released in 2010, it took the world by a storm. Although initially it was created for personal use, that is not the case anymore. It has become a major platform for brands to create content, recruit new employees, showcase their products and inspire the audience. Instagram reels are appealing towards the youth of this generation which generates more attraction towards the brand and its products, moreover we often spend most of our time on social media watching reels so it becomes a really big factor for brand to promote their products. 25% 0f sponsored reels on Instagram are fashion related. Influencer marketing takes up more than half of the marketing budget for 17%marketers.
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    Literature Review Analysis for Family Business
    (IJRAR, 2022-12-01) Agarwal, Varsha
    Family businesses are crucial foundations of global economy because they both contribute to the GDP and employ a significant number of people. This paper examines the basic theories of family business research as a contribution. To support this study, a thorough evaluation of the literature using the Web of Science (WoS) database of family business research articles was done. The main theories and concepts of family business research are identified in the following bibliometric and scientometric study based on their applicability to researchers. One of the primary conclusions, based on 5,013 recognised documents, states that the Socioemotional Wealth theory has gained significant attention over the previous five years and has been the most widely discussed theory in the last ten years. The writers with the most citations are Chrisman, J. J., from the United States, and Kellermann, F. W., from Germany, who each have more than 70 publications with an average of 86.7 citations per publication. The United States contributes the most to family business research as a nation (27% of publications), and Europe as a continent (48% of publications). Although 18% of authors have published more than 50% of the articles, the majority of publications are written by a single author or with a co-author.
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    Maggi out of a ‘big soup’
    (IJARIIT, 2022) Agarwal, Varsha
    Maggi as a word, is one that each Indian recognises and maggi as a brand, is one that each Indian loves. Over the years, Maggi Noodles has become an emotion rather than a brand. Bringing back nostalgic memories of childhood and solving instant food problems for all social classes; Maggi Noodles has always been the go to solution. After being the household-favourites for over 32 years, in 2015 was a ban imposed on Nestle’s Maggi Noodles. Combating a long fight was not easy for Maggi, especially as it was in constant public light and there were people protesting. Till date, questions still arise about the health hazards of Maggi and this research has been conducted to understand just how much these questions have impacted consumer buying choices. We have done so by creating a survey asking various questions about the subject's relationship with Maggi, gathering these responses and analysing them. Some of the questions asked were ‘How often do you consume Maggi noodles? ,‘Did you crave Maggi during the Maggi ban?’, ‘Is Maggi a synonym for noodles to you?’ etc. Through this extensive research, we found the answers to our questions and came to realise that even though Maggi has had its fair share of setbacks, it is still the leading instant noodle brand in India and loved by people of all ages alike (Ray, 2016).
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    Manipulation Tactics Brands Use to Get More Customers
    (IJCRT, 2022-11-01) Agarwal, Varsha
    This research paper highlights manipulative marketing. Manipulative marketing is done so smoothly that it never feels like marketing. In this day and age, the marketing strategies are changing so rapidly to adapt to the consumers demands. The purpose of the paper is to study and analyze various manipulative marketing tactics. The other key component of the research paper is to understand consumer behavior. A very important aspect of buying behavior is psychological needs and self esteem which is clearly elucidated by Maslow’s hierarchy of needs. Statistical data has been analyzed to give the consumers perspective on manipulative marketing. Another key factor discussed is the marketing term ‘puffery’. An overview on manipulative marketing and insights into buying behavior and consumer psychology is briefly touched upon.
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    Marketing Strategy of Lifestyle Clothing Brands-H&M and Zara
    (IJCRT, 2022-11-01) Agarwal, Varsha
    Businesses compete successfully in the apparel sector by utilizing several business models. Two extremes in the clothing market are H&M and ZARA. ZARA's business plan mostly emphasizes in-house production, while H&M's business model primarily emphasizes outsourcing. The issue is that current theories by themselves are unable to explain why two firms competing in the same setting under the same circumstances select different business models. Given that the complementary aspects are based on traits shared by H&M and ZARA, our analysis is applicable to these two companies. If other businesses can identify their unique selling point, they can utilize the value of complementarities.
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    Marketing Strategy of Samsung
    (IJRAR, 2022-12-01) Agarwal, Varsha
    This research paper provides an analysis of Samsung Korea’s largest chaebol group’s effective marketing strategy with which they have been able to dominate the global market. It covers aspects from the origins of Samsung to its present state and plans for the future as well as its marketing strategy such as its campaigns and how it utilizes the 4 Ps of marketing mix. It also mentions its growth in revenue and market in FY2020 and FY2021 due to these effective marketing strategies. The research mainly uses secondary data acquired from journals and websites. This research considers the global market. It also mentions what are the other products Samsung manufactures.
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    Marketing Your Business in India: Challenges and Opportunities
    (IJARESM, 2022-11-01) Agarwal, Varsha
    We are witnessing changes in our daily lives in addition to those in the company. Consumer demands for higher levels of dependability and quality in products and services are increasing, new products and services are being introduced to the market more quickly, competition is becoming fiercer and global rather than just domestic, technology is advancing quickly, and e-commerce and the Internet are significantly changing how marketing strategies are executed. In a marketing climate that is changing so fast, business organizations find it exceedingly difficult to respond swiftly and effectively while dealing with a number of marketing challenges. As a result, we are now here to tell you of the marketing challenges that commercial businesses are presently facing as well as the answers to these challenges. Customers have grown accustomed to utilizing different interface technologies, such Websites and cellular devices, to communicate with businesses during the previous ten years. They increasingly decide when and how to interact with businesses for various parts of their interactions. Customers are increasingly using various channels at various points in their decision- and shopping-cycles, such as using websites to gather information but making purchases offline. Previously, they would typically obtain all of their channel services from a single integrated channel at all points in their decision-process.