MBA

Permanent URI for this community

https://atlasuniversitylibraryir.in/handle/123456789/38

Browse

Now showing 1 - 20 of 247

Project Reports (2023-2025)
(ATLAS SkillTech University, 2023)
https://drive.google.com/drive/folders/1l2RIhx4734IKfP3rv7FGsifVQweVUfC6?usp=drive_link
A Study on the Marketing Practices in the Designing Industry
(ATLAS SkillTech University, 2024) Khan, Zobiya B.
This internship report provides a comprehensive overview of my tenure as a Marketing Intern at Abu Jani Sandeep Khosla, focusing on my contributions to the company. The internship allowed me to work closely with a dynamic marketing team and gain valuable insights into the world of marketing. The designing industry is very competitive and constantly changing. With the introduction of new technology and shifting consumer preferences, it is crucial for designers to be able to effectively sell their services. The report begins by presenting an overview of the company and its core business activities. The objectives of my study were to identify the key marketing practices used by designers, understand the challenges and opportunities faced by designers in marketing their services and develop recommendations for designers on how to improve their marketing practices. The biggest challenges faced in this industry regarding marketing their services are lack of time and resources, and difficulty in quantifying the value of their services. The primary focus of my internship at Abu Jani Sandeep Khosla was to assist the marketing team in developing and implementing marketing campaigns for the brand. I was further allowed to assist them while conducting market research to understand the brand's target audience and competitor landscape, creating and distributing marketing materials such as brochures, flyers, and email newsletters, planning and executing marketing events and promotions and assisting with the development of their ongoing label.
Digital Marketing Internship At Blank Media
(ATLAS SkillTech University, 2024) Tripathi, Anjali
This internship report provides a comprehensive overview of my tenure as a Digital Marketing Intern, focusing on my contributions to the effective dissemination of content across multiple platforms. The internship allowed me to work closely with a dynamic marketing team and gain valuable insights into the world of digital marketing. The report begins by presenting an overview of the company and its core business activities. The primary focus of my internship revolved around content management, ensuring timely and seamless publishing of content across diverse platforms. This involved developing an understanding of the target audience, tailoring content to their preferences, and coordinating with various teams to deliver engaging and relevant material. Additionally, the report highlights my responsibilities in managing the company's portal, which included uploading reports and intelligence trackers, contributing to the enhancement of the portal's user experience and overall accessibility. This played a crucial role in strengthening the company's online presence and positioning as a reliable source of industry insights. Another significant aspect of my internship was assisting with Search Engine Optimization (SEO) and website optimization. I engaged in keyword research, on-page and off-page optimization, and other SEO best practices to enhance the company's visibility on search engines. Moreover, the report touches upon my contributions to video and graphics content. Working alongside the creative team, I provided support in conceptualizing and executing captivating visual content that resonated with the target audience, reinforcing the company's brand identity.
Digital Marketing SEO & Performance Marketing
(ATLAS SkillTech University, 2024) Nimase, Aniket
This executive summary provides an overview of the internship experience in digital marketing, focusing on Search Engine Optimization (SEO) and Social Media Marketing (SMM). The internship journey delved into the fundamental aspects of digital marketing, exploring strategies to enhance online visibility, engage with target audiences, and drive meaningful results. During the internship, the importance of SEO in improving website rankings and organic traffic was emphasized. Through keyword research, on-page optimization, and valuable content creation, the team successfully increased website visibility and established brand credibility among consumers. Furthermore, social media platforms played a pivotal role in brand storytelling and community building. Leveraging influencer marketing and engaging with the audience directly, the internship achieved remarkable success in fostering meaningful connections with the brand's followers. In conclusion, the internship in digital marketing has been a transformative experience, offering invaluable insights into the ever-evolving world of SEO and SMM. By embracing SEO strategies and SMM best practices, the internship succeeded in enhancing brand visibility, driving user engagement, and achieving tangible business outcomes. The combination of datadriven decision-making and continuous learning paved the way for innovative digital marketing strategies. The executive summary acknowledges the limitations of the internship, such as the evolving digital landscape and data accessibility challenges. However, these limitations served as catalysts for adapting and optimizing marketing approaches in a dynamic environment. Moving forward, the executive summary recommends further research in areas like algorithmic insights, voice search optimization, and social media trends. Emphasizing ethical marketing practices and cross-channel integration will be pivotal in shaping future digital marketing endeavours. Overall, the internship experience in digital marketing underscored the significance of SEO and SMM in building a robust online presence, engaging with the audience, and driving meaningful results. As the digital landscape continues to evolve, the insights gained during the internship will serve as a foundation for continued growth and success in the digital marketing industry.
ERPNext Business Insights
(ATLAS SkillTech University, 2024) Pathak, Aagyaa
The ERPNext Business Insights: A Glimpse into an Intern's Role and Discoveries Black Book" presents a detailed theory of the rapidly evolving landscape of cloud computing, with a particular emphasis on the SAAS (Software as a Service) industry. This comprehensive document begins by defining and elucidating the core principles and functionalities of cloud computing, providing a foundational understanding of its pervasive impact on contemporary business operations. The central segment of the black book delves into an in-depth sector analysis of the SAAS industry, shedding light on its exponential growth, market dynamics, and emerging trends. The study comprehensively covers market leaders, their market positioning, and competitive strategies, offering valuable insights for business stakeholders and enthusiasts. Furthermore, a focused spotlight is cast upon ERPNext, a pivotal department within the SAAS industry, delineating its nuances and functions. The detailed company profile encapsulates the history, mission, vision, and strategic roadmap of ERPNext, illuminating its significance in the broader SAAS domain. The document then seamlessly transitions into a comprehensive account of an enriching internship experience within the ERPNext department. The intern's journey is recounted, spanning various roles, responsibilities, and accomplishments during the internship period. Additionally, the internship report encapsulates specific projects, challenges faced, and solutions devised, providing a holistic view of the intern's contribution and growth within the organization. The black book also houses a section dedieated to key learnings and insights gained during the internship, summarizing the internship's educational aspects. It concludes with a reflective note, outlining the overall experience and highlighting the profound impact and learnings gathered from the internship tenure.
Digital Marketing Internship at Pixelated Egg Digital Venture
(ATLAS SkillTech University, 2024) Mehta, Aayushi
This report details the learnings and goals achieved during an internship at Pixelated Egg, a cutting-edge digital marketing company with a focus on providing specialized marketing solutions. The internship intended to increase practical skills in fields including content generation, video production, social media management, and market research. It also provided real-world exposure to digital marketing campaigns. The objectives of the internship were clearly outlined and focused on various aspects of digital marketing. These objectives involved gathering market data, participating in the creation of content, coming up with ideas for videos, participating in video shoots, following industry trends in video marketing, working with team members, managing social media platforms, identifying market trends, and developing influencer partnerships. The company's organizational structure is well-designed, with dedicated teams for SEO, social media, content creation, and more, working cohesively to deliver comprehensive digital marketing services. While Pixelated Egg excels in various areas, it faces challenges related to limited resources and managing client expectations. Expanding the team and establishing a dedicated client management unit could enhance efficiency and better cater to client needs. The internship at Pixelated Egg was a valuable learning experience, bridging the gap between theoretical knowledge and practical application in the ever-changing field of digital marketing. The internship has equipped the intern with essential skills, work ethics, and critical abilities required in the digital marketing industry. With a focus on continuous improvement and strategic execution, Pixelated Egg remains well-positioned to thrive in the competitive digital marketing landscape.
A Study Social Media Marketing in New Zevar Collection
(ATLAS SkillTech University, 2024) Nandolia, Anas
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the new normal opportunity. Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Indian marketers. According to leading marketers of India, the top three online investment channels for 2017 are social media, Email marketing and Search marketing. 90% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing initiatives The focus of marketers is shifting from ‘sending the message out’ to ‘start engaging with customers. In this context, the role of a marketer is changing from ‘batch and blast’ processing to creating ‘listening posts’ and ‘dialogue hubs’ in customer communities. A shift from isolated pure play traditional platforms to an integrated multichannel approach is helping the marketers address the challenge of new consumer’s expectations across many devices and channels. Indian marketers are leveraging the power of various communication channels and technologies- be it Email, SMS or social media in their portfolio. Here we will see the main trend of social media marketing in India, the scope of it, the future and will undergo are search to follow the Customer perception About social media for Brand management. Mobile is growing and continues to be an important channel for brands as well as consumers. 72% of the brands have a mobile app and a mobile-friendly website.
Content Strategy & Operations
(ATLAS SkillTech University, 2024) Jain, Aagam
Project Report Highlights: 1. Content Strategy: I played a pivotal role in developing and implementing content strategies that aligned with Hubblehox's mission and goals. This included creating content calendars, conducting market research, and collaborating with cross-functional teams to ensure the delivery of high-quality, relevant content to our target audience. 2. Operations Management: As an intern, I contributed to optimizing operational processes within the organization. This involved streamlining workflows, identifying efficiency gaps, and proposing solutions to enhance overall operational effectiveness. My contributions helped improve internal processes, enabling the team to work more efficiently. 3. Employee Branding: I actively participated in initiatives related to employee branding, recognizing the importance of fostering a positive company culture. By contributing to internal communications and employee engagement strategies, I helped amplify the organization's brand identity and values among its team members. 4. EdTech Innovation: My internship exposed me to the dynamic and evolving field of educational technology. I had the opportunity to witness firsthand how Hubblehox leverages technology to drive educational innovation, making learning more accessible and effective for educators and students alike.
Godamwale Private Company
(ATLAS SkillTech University, 2024) Shaikh, Ameena
This report covers my internship experience at Godamwale Company, a part of my MBA studies. My time at Godamwale Company offered me a diverse range of leaming experiences, each contributing uniquely to my professional development. During my internship at Godamwale Company, I had the opportunity to gain valuable insights and hands-on experience in various aspects of the company's operations. Over the course of my internship, I was involved in several key responsibilities and tasks that enhanced my skills and understanding of the company's operations and financial management. Learnt Preparation of MIS Data with pivot table: Monthly Client Data Auditing: Warehouse Expenses. Direct and Indirect Expenses: List of (Board Resolution & Annual General Meeting) company documents: Managing Diary Filling; Client Ledger Comparison; Reporting for Incomplete Invoice. The most significant takeaway from my internship at Godamwale Company is adaptability. Working in a dynamie environment with diverse individuals has taught me the importance of tailoring my approach to different personalities and situations, enhancing my ability to navigate professional challenges effectively. As the importance of dylari a result, I joined the organization as a fresher, and my experience has not only boosted my confidence in working for any organization but has also significantly improved my skill set in finance and accounting. These enhanced skills will enable me to assist any company in better understanding their profit and loss dynamics.
Internship in Bella Cucina as Marketing & Operations Intern
(ATLAS SkillTech University, 2024) Agarwal, Aaryan
During my enriching two-month internship at Bella Cucina Mumbai, I had the privilege to delve into the dynamic realms of marketing, operations, and business development within the culinary industry. This executive summary outlines the key experiences, learning outcomes, and contributions I made during my time as a marketing and operations intern. The marketing component of my internship provided a comprehensive understanding of the strategies employed to promote a high-end culinary establishment. Under the guidance of the marketing team, I actively participated in crafting and executing social media campaigns, planning an executable loyalty program, managing digital content, and analyzing customer engagement metrics. By using various analytical tools, I gained valuable insights into customer preferences, which were instrumental in refining marketing efforts to enhance brand visibility and attract a wider audience.
Shri Kailash Digital Ventures
(ATLAS SkillTech University, 2024) Sharma, Aman
The Rise of Smart Clothing in India and the World
(ATLAS SkillTech University, 2024) Srijit, Aryan
This research paper delves into the burgeoning field of smart clothing, with a particular focus on its rise in India and its global implications. Smart clothing, also known as e-textiles or wearable technology, refers to garments embedded with technology to provide added functionality beyond aesthetics and protection. These functionalities range from health monitoring to fitness tracking, and even to interactive capabilities. The paper begins by exploring the global landscape of smart clothing, discussing key players, innovations, and the impact of this technology on various sectors, particularly health and fitness. It also addresses the challenges faced by the industry and the future prospects for smart clothing on a global scale. The focus then shifts to India, a country that has seen a significant surge in the adoption of smart clothing. The paper examines the factors contributing to this growth, including government initiatives and the role of key market players. It also discusses the unique challenges and opportunities presented by the Indian market. A comparative analysis between India and the world is conducted, highlighting the similarities and differences in market growth, challenges, and opportunities. The paper also presents detailed case studies of successful smart clothing products and companies, providing real-world examples of the concepts discussed. The paper concludes with a summary of the findings and predictions for the future of the smart clothing industry in India and the world. This research aims to provide a comprehensive understanding of the smart clothing industry, shedding light on its current state and potential for future growth. It serves as a valuable resource for anyone interested in the intersection of fashion, technology, and innovation.
Optimizing Onboarding and Offboarding Processes for Enhanced Employee Experience in Horiba India
(ATLAS SkillTech University, 2024) Satya, Anmol
Employee on-boarding plays a major role in constructing the first impression of the company in front of its newly joined employees. This report inculcates a research based on the employee experience and the journey of an employee which he goes through when he first entered the organisation. The on-boarding process is very crucial as it helps employees to get accustomed to the work environment of the organisation that they have newly joined. It helps them understand the culture of the company better, gives them a clarity about the mission and vision of the company which ultimately helps them contribute in a more effective and efficient manner towards the company. This particular report also incorporates some elements of the off-boarding process. A pleasant off-boarding process is also one of the key responsibilities that the HR department of a company needs to carry out. During the tenure of this internship, all the employees who were newly hired were given the questionnaire in order to get inputs on various parts of the procedure. Some of the areas of insights were documentation, pre-arrival communication, orientation procedures, training and growth opportunities, induction programme, and overall satisfaction. Key insights particular to HORIBA India were derived from the questionnaire replies after they had been analysed and combined. This study of the off-boarding exit interviews provided valuable information about the causes of employee departures and pointed out areas where the off-boarding process needs to be improved. The organisation may improve employee retention, minimise turnover costs, and build a healthy work environment that is favourable to long-term success by addressing important issues such as managerial effectiveness, career development, work-life balance, remuneration and benefits.
Conde Nast India
(ATLAS SkillTech University, 2024) Mishra, Annanya
This research paper provides an in-depth examination of my enriching internship experience at Condé Nast, a worldwide recognised media corporation recognised for its major magazines such as Vogue, Condé Nast Traveller, Architectural Digest, and GQ. The purpose of this research is to present an in-depth assessment of the internship programme, emphasizing the useful insights obtained, projects completed, and their influence on personal and professional growth. The internship at Condé Nast provided a remarkable opportunity to engage with four iconic publications: Vogue, the epitome of fashion and style; Condé Nast Traveler, a leading travel and lifestyle magazine; Architectural Digest, focusing on architecture and design; and GQ, an authority on men's fashion and culture. During the internship, I was exposed to the dynamic and fast-paced world of media and publishing, gaining hands-on experience in various facets of content creation, editorial processes, and market analysis. I got the opportunity to work directly with seasoned professionals who provided significant advice and direction during the internship. The knowledge, paired with the collaborative work atmosphere, had aided in the development of my skill set, communication ability, and project management knowledge. Furthermore, working in such a competitive and prominent setting taught me a deep respect for attention to detail and a dedication to creating high-quality material. The individual voice and style of each newspaper created various obstacles, emphasizing the significance of a customized strategy to appeal to their broad readership.
Public Relation Internship at Pitchforks Partners
(ATLAS SkillTech University, 2024) Rehal, Anmol
This executive summary provides an overview of Public Relation internship at Pitchfork Partners, where we get to know everything in public relation The internship encompassed a diverse range of tasks, including social media research, daily media updates, automobile industry and consumer research, enabling the intern to gain invaluable skills and insights. Pitchfork Partners A strategy consulting firm with a focus on strategic communication and reputation management. They are devoted to assisting companies in establishing, preserving, and protecting their reputations. Public relations are the practice of managing and disseminating information from an individual or an organization to the public to influence their perception. Some of its functions include building up the Brand Image, strengthening relationship with Communities, promoting brand value, developing content, etc As Bajaj Auto has assigned its communications mandate to Pitchfork Partners Strategic Consulting. The agency will be responsible for elevating the brand’s corporate and brand reputation, along with managing its public relations and communication across all domestic verticals. It will also support the brand’s thought leadership initiatives. Media relations, content production, events, social media management, crisis communications, and reputation management are a few examples of activities that fall under the PR umbrella. Building trust and credibility with the organization's stakeholders is the aim of public relations.
Summer Internship for 2 Months with Kal Hans Naturals
(ATLAS SkillTech University, 2024) Jhaveri, Arshia
This is basically an overview of the company I interned in i.e. Kal Hans Naturals, how my experience turned out to be and the amount of knowledge and exposure I have received out of this experience. I was interning at Kal Hans Naturals for 2 months handling the marketing department under Lisa D’Mello who is the founder of the company as well. Under the marketing department I was in charge of online and offline sales as well social media marketing. The best part about interning at this company was the fact that I got to do a variety of every aspect in marketing and this brought me a step closer towards what interests me the most in marketing.
Exploring Finance at Phoolchand Bhagatsingh
(ATLAS SkillTech University, 2024) Khandelwal, Arya
A highlight of my experience during my internship tenure was using the London Metal Exchange (LME) Terminal in order to understand how the metal market works and the factors that are influencing the pricing of this commodity. Another highlight of my experience was working on improving the Search Engine Optimization (SEO) of the website of the company, which was focused on improving the keywords and the content of the website which has effectively helped in increasing lead generation for the business. In conclusion, my internship at Phoolchand Bhagatsingh was an enlightening and transformative experience. It provided me with valuable skills and insights into various landscapes. I am grateful for the opportunity to be part of a vibrant and talented team and look forward to applying my knowledge and skills in future endeavours.
Marketing Insights Intern
(ATLAS SkillTech University, 2024) Jain, Anjali Rajesh
The diverse experiences and skills I gained during the Groww program have equipped me to excel in any future organization I may join. To summarize, the ProfitWheel Groww program has been a transforming and illuminating experience that enabled me to grow as a professional by embracing continual learning and strategic action. I am excited to apply everything I have learned and experienced to help future endeavors succeed and leave a lasting impression in the ever-changing business world.
Study of Data Analytics Applications in India’s Chemical Industry
(ATLAS SkillTech University, 2024) Desai, Ritika
This executive summary provides a brief overview of the internship report conducted at Elchemy, highlighting the key experiences, achievements, and insights gained during the internship period. The internship at Elchemy aimed to bridge the gap between theoretical knowledge and practical application. This report outlines the scope of the internship, detailing the specific tasks and responsibilities undertaken to gain hands-on experience in the industry. Throughout the internship, various projects and assignments were completed, allowing for the application of acquired skills and knowledge. The report emphasizes the challenges encountered and the strategies employed to overcome them, showcasing adaptability, problem-solving abilities, and growth during the internship. The mentorship provided by Mr. Ankit Singh, the industry mentor at Elchemy, played a pivotal role in guiding and shaping professional development. The report acknowledges the mentor's expertise and support, which greatly contributed to the intern's understanding of industry practices and enhanced their skill set. The collaborative work environment at Elchemy fostered a culture of learning and teamwork. The report recognizes the valuable contributions and interactions with colleagues, which provided a platform for knowledge sharing, feedback, and personal growth. In conclusion, the internship at Elchemy provided a valuable opportunity to gain practical industry exposure and develop essential skills. This report reflects the experiences, achievements, and insights gained during the internship, underscoring the importance of mentorship, collaboration, and real-world application of knowledge.
Pixelated Egg Digital Ventures
(ATLAS SkillTech University, 2024) Pai, Madhura
My time at Pixelated Egg Digital Venture was a rewarding experience that included a wide range of tasks and responsibilities, all of which contributed to my thorough expertise of digital marketing and content management. This expanded executive brief emphasises the different experiences and knowledge I gained while working at the agency.I began my journey by diving into the field of content curation for well-known businesses like Jeevansaathi and First Naukri. This first position was crucial in defining my content production talents, as I learned how to create interesting and personalised material for numerous social media platforms. In this work, I learned how to connect with specific target audiences, adapt to their tastes, and maintain brand consistency throughout digital campaigns. As my article curation abilities improved, I progressively broadened my horizons to include competition research for Zed Anmol. This position requires a thorough understanding of market dynamics, competitive strategies, and consumer behaviour analysis. By learning about our competitors' strengths and shortcomings, I was able to contribute strategically to helping our customers surpass their competition in the highly competitive digital world. The formulation of complete content calendars for our portfolio's smaller businesses was a crucial milestone in my path. This complicated undertaking required rigorous preparation and organisation to ensure each brand's harmonic and consistent online presence. Over time, I grew skilled at organising and scheduling content to maximise interaction and maintain each brand's own voice. Recognising the value of thought leadership in the business, I decided to contribute to the agency's blog. This forum provided me with the opportunity to discuss market insights, new trends, and novel methods. It not only demonstrated our firm's knowledge, but it also established us as a vital resource, creating confidence and credibility among our clients and colleagues. Client service was fundamental to my duties, and I diligently supervised the reporting process for our diversified clients. This entailed strategically arranging social media material to ensure that our clients' messages reached their target audiences at times when online activity was at its height. I continuously increased our clients' online engagement numbers by using a data-driven strategy.In addition to client-focused activities, I actively participated in comprehensive research to uncover new clients to whom we might pitch our services. In-depth market analysis, competition evaluations, and trend identification were all part of this research. Tailoring our pitches to the individual demands of prospective customers was critical in increasing our client base and contributing to the agency's success. Conducting social media audits, which involved a detailed review of our client's social media accounts, became another essential component of my position. This critical analysis allowed me to identify strengths and flaws before developing tactics to improve their online presence, engagement, and reach. To broaden my skill set, I experimented with optimising Google Business Profiles to increase our clients' presence in local search results. Managing and improving their online image became a critical component in increasing traffic, conversions, and, eventually, brand awareness and consumer confidence. In addition, I actively participated in debates and contributed to the development of content across several digital channels. This interactive training deepened my grasp of future trends, industry best practices, and the ever-changing dynamics of the digital ecosystem. My time with Pixelated Egg Digital Venture was a fast-paced, varied, and transformational journey of constant learning and growth. It gave me a well-rounded skill set that included content development, social media management, digital marketing tactics, customer service, and industry knowledge.

Browse

Browsing MBA by Issue Date

Results Per Page

Sort Options